'It's the new wave! Say goodbye to frumpy sets - the new Digital Perm is the secret to getting curls like Kate Middleton' - Daily Mail Online.
Digital Perm, Boho Curl or Hot Perm is all the rage having arrived in Europe from Japan. It is very popular with women of all hair types because of the loose curls which it creates, which will last approximately three to six months depending on the condition of your hair.
ColourNation London Hairdressers has been a European Leader in Japanese Hair Straightening for ten years and now brings this wealth of experience to Japanese Digital Perm.
'The Digital Perm is a new technique discovered in Japan that is now being used by top stylists here in the UK to introduce wave and body to the hair, giving, they say, the sort of relaxed, tousled waves that celebrities have made so desirable.' - Daily Mail Online
A Digital Perm, Boho Curl or Hot Perm is very popular because it replicates the effect you can achieve with a curling tong or straightening iron used to curl the hair but without the need to use them every day (which protects the health of the hair).
At ColourNation London Hairdressers we want you to maximise your investment in a Digital Perm, so we include a FREE Haircut with every Digital Perm worth up to £66 and a Free Diffuser for your home hairdryer worth £9 to help you gently dry your curls at home. We have professional hairdryers and a complete aftercare product range available for sale in salon to ensure you have everything you need to maintain your curls.
The Digital Perm thermally reconditions the hair, so that the stylist can create any hair texture – from loose, boho waves to retro style curls while hair feels softer, smoother and looks shinier following the treatment. With five roller sizes for different size curls which are digitally temperature controlled and a special serum is used (not perm solution) to achieve the results.
There had been no new development in treatments to curl hair for decades but the latest technology from Japan is set to make 2013 the year of the curl. Since the 1970’s the word ‘perm’ conjures up images of wet looks, poodle curls. The old style ‘cold perm’ was limited in how it could be executed and fraught with potential problems. However, the new Digital Perm™ promises to bring the curl out of the closet with a high tech makeover.
Digital Perming is a new curling technique that originated in Japan and is now becoming increasingly popular worldwide. Using chemicals to change the structure of the hair isn’t new (ColourNation has 10 years of Japanese Straightening Experience), but unlike a traditional perm, Digital Perming uses a refined chemical process along with digitally controlled thermal heating. Electric rollers are individually connected to a special unit which uses infra-red heat to help ‘set’ the curl memory.
Unlike the old style perm, Digital Curls are most prominent when dry, which reduces the need for heat styling, and the curls produced using the digital process are larger and softer, which is more in keeping with current hair trends. The treatment isn’t just for poker straight hair, those with coarse, frizz prone curls can turn to this treatment to smooth and relax their hair into more manageable waves. Results last for approximately three months.
You'll just love the Digital Perm as hair is very easy to style at home. Depending on the look you’re after, you can simply roll the curls in your fingers and allow to dry naturally or use a diffuser on a hairdryer.
We recommend using aftercare products specifically designed for Digital Permed, curly hair.
We're offering special introductory pricing for a limited period.
|Stylist||Normal Price||Introductory Price 30% off||
FREE Hair Cut Included
Free diffuser included 1st Visit
|Conrad (Senior Stylist)||£231||
|Grant (Style Consultant||£266||
We offer a free hair cut worth upto £66 with every digital perm and a FREE diffuser for your hairdrier to help you maintain your curls at home.
ColourNation is proud to be one of the first salons offering Digital Perm in London.
Q. Will the Digital Perm process damage my hair?
It is likely that straightening and curling your hair at home to get the same result over 3 -6 months will damage your hair far more than the digital perm process will. Obviously the healthier your hair is before the process the better but the system has thermal protection built in to protect your hair during processing and heat is digitally controlled to maximise protection.
Q. Is Digital Perm uncomfortable during processing?
No. All the digital perm rollers are heat shielded during processing and the actual heated part of the processing is only 10-20 minutes in most cases.
Q. How long does the Digital Perm take?
Normally Digital Perm processing takes about 3 hours. This will depend on the length, thickness and density of your hair, hair in poor health might require us to take more care which could take longer.
Q. How long does the Digital Perm result last?
This will depend on the condition of your hair before Digital Perm. The healthier the hair the better it will hold the curl. Hair in good condition should see the Digital Perm last 3-6 months.
Q. I have bleached hair will Digital Perm work for me?
The Digital Perm system has special protectors built in which will allow the processing of bleached hair but because the hair is not as healthy the results will not last as well as for healthy hair.
Q. My hair is Short can I have a Digital Perm?
Digital Perm is best for medium to long hair. This is because the hair has to wrap around the rollers, if we can't wrap the hair you won't get well defined curls. If you have any doubt please come in for a free consultation to discuss.
Q. Will Digital Perm give me volume at the roots?
Digital Perms will not give curls too close to the roots because for safety reasons we cannot roll, rollers too close to the scalp?
Q. Can I have straight hair at the top and curled at the bottom with a Digital Perm?
If your hair is straight naturally this is simply done by curly lower down as in the example pictures here. If your hair is naturally curly we can deliver this for you by straightening the top and Digital Perming the top but this would be an extra £100 charge as the straightening is an additional and separate process.
Model's hair before treatment.
Here you can see the Digital Perm machine in action. Each roller is connected to the Digital Perm Machine and the temperature digitally controlled and monitored as the curl is set.
After the digital perm the hair is twisted by hand and dried to create curls. Digital Perm like any naturally curled hair will require some care to define the curls.
Here you can see the amazing results which will last 3-6 months. Note that our system allows us to produce this result where the top is straight but the bottom is curled. It's a very Hollywood red carpet look which not all systems can produce.
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