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Articles > Hair Straightening > IHR Hair Straightening Introduction

IHR Hair Straightening Introduction

Published by Andrew on 2003/11/21 (671673 reads)
An introduction to IHR Permenant Hair Straightening

London Permanent Hair Straightening!

Have you ever dreamed of smooth straight, sleek and sexy hair?

You're not alone! So did many of our satisfied customers.

'It's been a life changing treatment, I can't thank you enough.'

- ELLE Magazine

Are you sick of mornings spent fighting your curls and kinks? How much precious time are you actually spending each day, month or year to achieve your dream straight look? What would you do for an extra half hour in bed every morning? Not to mention the damage you do to your hair by constant use of straightening irons on your hair.

ColourNation London Hairdressers can deliver poker straight hair where others falter. Trust a European Leader in IHR Permanent Hair Straightening. We have one of the most experienced hair straightening teams in London with customers regularly visiting from across Europe.

100% Proved Success - 100% Guaranteed!

Your stylist will be fully trained and extremely experienced in IHR Permanent Hair Straightening. Our service has been reviewed by, ELLE Magazine, The Independent On Sunday as well as by London's Urban Junkies website and the results 100% proved by them and our many, many happy customers.

Our customers tell us that this service will change your life - read what they've said and for our very latest salon reviews read our client comments.

Only through extensive experience can we 100% guarantee our results.

Permanent Hair Straightening: How it works.

IHR Permanent Hair Straightening is designed specifically to straighten and improve everyday care of your hair. It can be used to straighten frizzy, curly, course, damaged and dry hair to restore vitality and sheen. Here's some amazing examples where you can clearly see the power of the IHR straightening process as used in the ColourNation salon:-

before treatment Hair Straightening IHR Hair Straightening
after treatment Hair Straightening IHR Hair Straightening

(more examples in our online Hair Straightening Picture Gallery)

IHR Permenant Hair Straightening should not be confused with other straightening or perming systems on the market today. It's entirely different and unique in the way it works.

IHR hair straightening delivers amazing results for clients without damage to the hair, this is because of the ten years experience ColourNation has as a specialist hair straighening salon. The IHR hair straightening system includes a unique ionizing system which improves the texture and condition of hair once treated. Clients are frequently amazed by the results and can't believe it's really their hair that feels so soft and manageable. Here's the hair straightening science.

Why Choose IHR Permanent Straightening?

While Yuko was the first widely available straightening system available in Europe it was unable to treat coloured hair and the results of the system were in, our experience often stiff, rigid and unnatural. The hair looked straight from a distance but as soon as you touched it, ran your fingers through it or looked closely at it, it just didn't look or feel natural.

The IHR straightening system was the first system to have a 'protector' right from the start. This meant that coloured and even highlighted (with some bleached sections - NOT for whole head bleach) hair could safely be straightened. The results where also much softer, flowed naturally and felt... well just like naturally straight hair. IHR isn't as well known as Yuko but is in our view a much, much superior straightening system. That's why we use it... and our results have been 100% Proved.

Also checkout our new Brazilian Keratin Hair Straightening System a break-through technology which doesn't gurantee straight hair as an IHR does or last as long but is quicker and cheaper to apply AND works on ALL hair types.

Your Questions Answered

The most important questions we get asked are:-

  • How long will my hair remain straight? The answer is that the treatment lasts forever on hair that has been treated*, BUT you'll need a new treatment every 6-12 months to straighten any regrowth since your last session. We've even had customers who have been able to wait over 12 months before retouching.
  • What should I expect? The hair straightening result is like having naturally straight hair - people with naturally straight hair sometimes need to do a little work to get that dead straight look. If you sleep on your hair you may need to straighten a little with irons or style a little to get that poker straight look. Some customers have hair that after straightening is just 'wash & go' but some may need a little work to achieve that look (but certainly a lot less than before straightening). There are many types of hair, many conditions of hair and many previously applied treatments or colours which can affect the results. We have extensive experience and therefore know how best to adjust the straightening treatment to achieve best results for your hair type.
  • How long will it take? The service can take four or more hours with our fastest time being around three hours. It will depend on how, frizzy, curly, thick and long your hair is and the experience of your stylist. Unlike others we won't rush or compromise your straightening process in any way. Bring a book to read is our advice.
  • Does it work on coloured hair? Yes but it must have been at least two weeks before having your hair straightened and do not colour your hair for two weeks after your straightening. In fact the straightening process can work better on coloured hair because the cuticle has already been opened during the colouring process and so the system can penetrate the hair much more deeply leading to better results.
  • Does it work on bleached hair? Yes and No. If you've had bleach applied all over your hair (or for highlight sections throughout your hair) to make you blonde for example IHR will NOT work. If you've had a little bleach applied during highlights for example sometimes (not for all-over highlights) we can achieve great results but you will need to come in for a free consultation for our assessment.
  • How much will it cost? Our pricing is based on the level of stylist who will perform the straightening for you. All our stylists are very experienced - the main difference you will see is in the time they take to complete this complicated process. There may be an additional charge of up to £50 on the listed price based upon how frizzy, curly, thick or long your hair is. An accurate price can only be given in person during a consultation in our salons - we can't tell you over the phone. Prices are listed here Hair Straightening Prices.
  • Do you charge for consultations? No our consultations are 100% free, can be booked in advance and you are under no obligation to buy. We know that for many people hair straightening is a big step and we want you to be 100% confident you're making the right choice.
  • Will it work for afro hair? This treatment has been used successfully on Afro hair but please remember a) it can take longer to perform and therefore may cost more, b) the hair must not have been treated with any more common Afro hair straightening techniques recently and c) results may vary depending on previous treatments used.
  • What should I do after treatment? Don't wash you hair for 48 hours and don't tie or bend your hair as this can cause kinks. Ask your stylist for ColourNation recommended after care shampoos and conditioners. Do NOT use supermarket brands we have had many reports of the damage they do to straightened hair. Do not colour or apply treatments to your hair for two weeks after straightening. Ask your stylist for further advice.

Book Your Free Consultation Today

Call us today for your FREE no obligation consultation on 0845 88 88 333 (int +44 (0)207 580 3669) or just contact us.

Too far to travel?

Increasingly we see customers flying in to us for hair straightening and a consultation isn't always practical before hand. If this is the case you can post us in a sample of your hair for us to assess before you book an appointment. It's not perfect but it does help us get a feel for the condition of your hair.

To send a sample cut just a few hairs (perhaps twenty) right from the root so we can see the condition of your hair through your whole length. If you've had any colour send us the sample from that area. Tie the sample together perhaps with tape and send in an envelope along with a photo if you have one (you can email us digital pictures).

Mark your envelope Hair Sample and post to: IHR by Post, ColourNation London Hairdressers, 5 Winsley Street, London W1W 8HG.

Prices

technical services
(excl. cut &/or finish)

graduate stylist

stylist
senior stylist
style consultant
ionic hair straightening (IHR) - from*
£280
£330
£380
£420

* Occasionally we see a client with huge amounts of hair (this could be length or thickness) so we reserve the right to charge an additional £50 in these cases (ask your stylist if you have any concerns that this might apply to you during your free consultation).

Deposit

This treatment takes four or more hours to complete so our stylists are booked out for a major part of the day just for you. It's therefore a big problem for us if occasionally a customer doesn't make their appointment. We therefore charge a deposit of £80 which is only refundable if you give us 48 working hours (two working days) notice that you will be unable to attend in which case we will cancel your appointment and refund your deposit without question.

LIMITED TIME EXCLUSIVE WEB CUSTOMER OFFER:

Hair straightening brush free

Back by popular demand: FREE Head Jog Ionic Brush (RRP £12) with your first IHR hair straightening. Head Jog Ionic Brushes Feature the latest ionic technology, these amazing brushes replenish moisture to the hair cuticle to leave it soft, smooth and shiny. Minimising breakages and split ends. The perfect companion for your IHR hair straightening and 100% FREE with your first straightening!

*Please note: forever is an awfully long time and we only use it to emphasize that you won't need the same sections of hair done again, just anything new that's grown since your last treatment.

Please note: Student discounts and other concessions do not apply for this treatment.

Main Page | the science | Hair Straightening Review | Hair Straightening Testimonial | Hair Straightening Pictures

 


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The comments are owned by the author. We aren't responsible for their content.
Author Thread
andrew
Published: 2009/4/1 0:47  Updated: 2009/4/1 0:47
Webmaster
Joined: 2003/7/2
From:
Comments: 588
 Re: IHR Hair Straightening Introduction
Before having the IHR treatment I had spiral curly hair, which I would have to wash every day in order to get a comb through it. Fine in the winter but a night mare in the summer, especially in humid conditions when I would end up looking like a frizzy poodle. I first had the ihr treatment a year ago, I was little scared as had never had anything like this done before. The difference it made was instant. I didn’t have to wash my hair every day, when I stepped out bed and ran a comb through it my hair would look as though it had been blow dried. I only had to wash my hair every 2 or 3 days which also made my hair look and become healthier. About 4 months later I started to notice the regrowth. I left it for about a month, but with fashion week impending I decided that I better have it done again. So two weeks before fashion week I went back to Colour Nation for the roots to be treated. It was much quicker this time as only the tips were being straightened. And I have had the same results as I did the first time. Having my hair straightened has made a huge difference to my life,
I have to travel a lot for shoots and press trips and it just means I never have to book in for a blow dry any more. Doing my hair in the morning has change from washing, conditioning treatment, comb through with product and diffusing dry to simply wake up, comb hair.

It’s amazing and I would genuinely highly recommend this treatment to anyone who has a busy lifestyle, goes for regular blow dries and just wants to reclaim a bit of extra time. The fact that I haven’t been for blow dries also means that the condition of my hair has vastly improved and I can grow it, which I could never really do before as I would always have to have my split ends cut out. In short, I have loved the treatment and it has not only improved my look and the condition of my hair but has also made my life a lot easier in the mornings and before events.
I’m really very happy with it and would definitely recommend it.
’

Thank you

Bonnie Rakhit
Market Editor
Elle Magazine
andrew
Published: 2008/10/22 15:27  Updated: 2008/10/22 15:27
Webmaster
Joined: 2003/7/2
From:
Comments: 588
 only a fellow frizz head will understand
Marea submitted the following Information:
Email
Location Lincoln
Comments

I came to your Salon 3 or 4 wks ago to have the Ionic straightening treatment. I was wary as my hair was not in top condition and having tried the Yuko system a couple of yrs ago, I was extra wary because despite claims that Yuko was gentle on hair it completely ruined mine and my sister was told never to have it done again because it was so damaging. Now I know all chemical straightening has to have some detremental effects but the Ionic treatment has absolutely amazed me. My hair has never looked or felt this good, and it has never ever in my whole life been this easy to look after, and believe me I have tried many treatments over the yrs.I now actually feel normal, which only a fellow frizz head will understand.

- Thankyou ColourNation.
andrew
Published: 2007/2/16 16:25  Updated: 2007/2/23 12:54
Webmaster
Joined: 2003/7/2
From:
Comments: 588
 Steffi - 'I had resigned myself to the fact that I would never have nice hair... [now] smooth, straight and amazing'
I just want to say a massive thank you to Steffi for my IHR straightening. All my life I've pretty much had my hair tied back as it was curly, thick, coarse...Basically very unmanageable. I had resigned myself to the fact that I would never have nice hair.

Now though, my hair is smooth, straight and amazing. I absolutely love it and it's really given me a confidence boost. For the first time ever it actually moves in the wind and I will now be able to spend less time trying to tame it in the mornings. Yay!

I would recommend Steffi to anyone. She really has performed a miracle on my hair and I trust her completely with it.

THANKS LOADS and I'll be back in the future for the roots

Amy
andrew
Published: 2004/9/12 17:01  Updated: 2004/9/12 17:01
Webmaster
Joined: 2003/7/2
From:
Comments: 588
 Press: Independent on Sunday 12th Sept 2004
p39 The Independent on Sunday ? The Sunday Review Magazine - 12th September 2004

Body Straight Up

Big Hair may be back in the fashion pages but if you still yearn for Rachel-smooth locks, Ionic Hair Retexturising (IHR) is the latest weapon in the battle against frizz. Developed in Japan and introduced in the UK by London salon ColourNation, it?s a gentler way of chemically straightening hair, producing a longer lasting sheen on more hair types ? even if colour-treated.

Based on ionizing techniques, which claim to lock moisture into the hair shaft, the process includes extra stages aimed at protecting the hair. OK, it takes a mind ? and rear ? numbing five hours in the salon chair, and costs at least £250, but it means you can ditch your time ?consuming styling regime at home for a quick blow-dry. And your hair will stay relatively frizz-free even on the rainiest day.

Penny Conlin

Prices from £250, at ColourNation, 53 Endell Street, London WC2, tel: 020 7836 8883 or visit www.colournation.com

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andrew
Published: 2004/5/5 13:28  Updated: 2010/1/11 20:38
Webmaster
Joined: 2003/7/2
From:
Comments: 588
 showing off my fabulous new hair!
To: 'ColourNation Covent Garden'
Date: Wednesday, May 5, 2004, 10:18:48 AM Subject: Hair Straightening

===8<==============Original message text===============

Good Morning!

Just a quick note to say a massive thank you for the service I received on 24th April. I came down from Newcastle to have my hair straightened and everyone was so friendly. Apologies for taking so long to feedback but I have been out showing off my fabulous new hair! And it really does feel like new hair!

The result has been fantastic and worth every penny without a doubt. I have referred my sister to your salon so hopefully she'll be in touch soon for a trip to see you!

...

Thanks again for making me so happy! I'll never be curly again!

Kind and thankful regards

Joanne Johnston
Project Analyst