Brazilian Keratin Straightening (the Brazilian Blowdry)

Brazilian Straightening: Demo Videos by ColourNation

Brazilian Straightening: Reviews

Independent Review of our salon by UKhairdressers . com (photos of the process and result)

"Last night I got another Brazilian blow dry (brazilian straightening). It has saved me so much time and ultimately has made my hair grow since I’m not putting direct heat on it every day. I even got my mom to get one last night and she hasn’t stopped talking about it since. I cannot recommend this treatment enough, it’s the best thing I’ve done in a while!" - American Actress, Nicole Richie.

"Just wanted to give you some feedback on how I'm getting on 6 weeks after the Brazilian Straightening. My hair looks really fabulous (shiny) provided I blow dry it, which now takes 10mins as opposed to previously when it took half an hour plus ironing (45mins total). I was initially afraid to exercise as I didn't want the effects to fade quickly but in the last 4 weeks I've been running every other day and washing every other day and it's fine... a fantastic job! I'm recommending to all my frizzy haired friends." - Raewyn

"I promised I would let you know how I got on after my Brazilian Hair Straightener. Well, all I can say is that it's brilliant. My hair has stayed smooth, silky and shiney and I've had so many complimentary comments. It's the best thing I've ever done to my hair and I love it! After I had it done, it poured with rain everyday and it was also windy, but my hair stayed frizz-free. Normally I would have had a nervous breakdown trying to cope with the frizz! Thanks for transforming my hair and my life" - Lea X

Brazilian Straightening: the latest celebrity secret in hair care.

A Brazilian Straightening will eliminate frizz, strengthen and add shine to your hair while also allowing you to style with curls or gentle waves.

The Brazilian Keratin Straightening Treatment softens, smoothes and conditions to give you amazing frizz-free hair. The treatment will washout over 3-4 months* and doesn't guarantee poker straight hair* (*unlike an IHR/Bio-Ionic Permanent Straightening) but it will dramatically improve the manageability of your hair. ColourNation was one of the first Salons in London to offer this breakthrough treatment and we're proud to claim that we perform more Brazilian Straightenings than any other single salon in the UK (Oct 09). So it's fair to say we know a thing or two about Brazilian Straightenings.

This new Brazilian Hair Straightening System is a Keratin based treatment, it's break-through process that transforms the hair in its entirety. Keratin is the primary protein of the skin, hair and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state. Results are visible immediately after treatment is completed, you'll be amazed to see the difference. Hair looks healthy and youthful, it resembles children's hair, soft, smooth and healthy.

This revolutionary process was developed in Brazil, and is now available in the US and other markets in North America, Latin America and Europe. Many systems use formaldehyde or a derivatives in their ingredients - we use only the best formaldehyde free solutions.

The Process

A consultation for this service is not essential (unlike other systems)... everyone can have it done. We welcome you to come for a free consultation with no obligation especially if you have questions but it is not essential before you book.

The application process takes anywhere from 1.5 to 3 hours depending on the length and thickness of the hair. After product is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. Results are visible immediately after treatment is completed, clients are amazed to say the least. Hair looks healthy and youthful, it resembles children's hair.

The results last 3-4 months, the treatment fades progressively as hair is washed. As clients repeat the treatment every few months or so, you will be able to observe the improved quality of hair grown after the Keratin Treatment was applied.

The Prices

* Our prices are based on the experience of the stylist who performs the service for you rather than the length/thickness of hair which we think is much simpler to understand, however we reserve the right to add an additional £30 for particularly long or thick hair - ask you stylist before you begin your service if you have any concerns.

This treatment takes two or more hours to complete so our stylists are booked out for a major amount of time just for you. It's therefore a big problem for us if occasionally a customer doesn't make their appointment. We therefore charge a deposit of £40 which is only refundable if you give us 48 working hours (two working days) notice that you will be unable to attend in which case we will cancel your appointment without question and refund your deposit in full.

To book your appointment call us today on 0207 836 8883.

100% famaldehyde free

Initial Brazilian Hair Straightening Treatments done in Brazil used Formaldehyde, a powerful chemical which is not licensed for hair treatment in the UK or EU. Thankfully this new break-through system does not use any Famaldehyde (or any derivatives) - it is 100% famaldehyde free and licensed for safe hair treatment in the UK, EU, US etc.

AKA: Brazilian Hair Straightening is also knows as the Brazilian Blowout, Brazilian Keratin Treatment, Brazilian Straightening System, Progressive Straightening and Escova Progressiva among others.

"Just wanted to give you some feedback on how I'm getting on 6 weeks after the Brazilian Straightening. My hair looks really fabulous (shiny) provided I blow dry it, which now takes 10mins as opposed to previously when it took half an hour plus ironing (45mins total). I was initially afraid to exercise as I didn't want the effects to fade quickly but in the last 4 weeks I've been running every other day and washing every other day and it's fine... a fantastic job! I'm recommending to all my frizzy haired friends." - Raewyn

"I promised I would let you know how I got on after my Brazilian Hair Straightener. Well, all I can say is that it's brilliant. My hair has stayed smooth, silky and shiney and I've had so many complimentary comments. It's the best thing I've ever done to my hair and I love it! After I had it done, it poured with rain everyday and it was also windy, but my hair stayed frizz-free. Normally I would have had a nervous breakdown trying to cope with the frizz! Thanks for transforming my hair and my life" - Lea X