p39 The Independent on Sunday ? The Sunday Review Magazine - 12th September 2004
Body Straight Up
Big Hair may be back in the fashion pages but if you still yearn for Rachel-smooth locks, Ionic Hair Retexturising (IHR) is the latest weapon in the battle against frizz. Developed in Japan and introduced in the UK by London salon ColourNation, it's a gentler way of chemically straightening hair, producing a longer lasting sheen on more hair types even if colour-treated.
Based on ionizing techniques, which claim to lock moisture into the hair shaft, the process includes extra stages aimed at protecting the hair. OK, it takes a mind and rear numbing five hours in the salon chair, and costs at least �280, but it means you can ditch your time consuming styling regime at home for a quick blow-dry. And your hair will stay relatively frizz-free even on the rainiest day.
Penny Conlin
Prices from �280, at ColourNation, 5 Winsley Street, London W1W 8HG. 0845 88 88 333 or visit www.colournation.com
**Prices have been updated to reflect current prices please check our price lists for current pricing**
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